Case Studies
A closer look at how we blend strategy, creativity and performance to drive real outcomes for our clients — across Google Ads, Meta, SEO, websites and beyond.
Bliss Birth
Over the course of one year, AdTonic partnered closely with Bliss Birth to support the next stage of their growth. By blending thoughtful creative, smart optimisation and a full-funnel media approach, we built a paid ecosystem that accelerated revenue while staying true to the Bliss Birth brand.
Rounded key outcomes
- Over 880,000 impressions
- Over 34,000 clicks
- Over 4,200 total conversions
- Average CPC between ~$0.80–$1.40
- Average cost per conversion: ~$6–$9
- Click-through rates consistently around 19% in core search activity
- Total Google spend: ~\$34,000
- Total Google revenue generated: ~\$375,000
- Return on ad spend (ROAS): ~11x
Rounded key outcomes
- Over 1.1 million impressions
- Over 8,000 link clicks
- Over 1,260 website purchases
- Average cost per purchase: ~\$12
- Total Meta spend: ~\$14,600
- Total Meta revenue generated: ~\$60,000
- Return on ad spend (ROAS): ~4x
Meta Ads delivered efficient purchase volume, strong retargeting momentum and reliable funnel growth across the year — supporting Bliss Birth’s broader ecommerce ecosystem.
National Online Beauty Course Provider
A national online beauty-industry training provider partnered with AdTonic to accelerate enrolments and scale their digital growth through a highly optimised Google Ads strategy. Within just one month, results exceeded expectations — demonstrating the power of a well-structured search approach paired with high-intent audiences.
- 36 new online course purchases
- Over \$40,000 in new course sales
- Average CPC: \$2.35
- Strong, consistent conversion activity across core keyword groups
- High visibility for key program terms across the beauty education niche
- Ad spend: ~\$3,633 during the month
- Sales generated: Over \$40,000+
- Return on ad spend (ROAS): ~11x
We implemented an aggressive, full-funnel Google Ads strategy designed to capture searchers at all readiness levels — from broad “beauty courses online” intent through to specific qualification-based searches.
- Leveraging high-intent search terms for fast acquisition
- Optimising bidding around conversion-ready audiences
- Structuring campaigns to handle higher budgets efficiently
- Testing variations of course-specific keywords
- Improving ad relevance and tightening negative keyword lists
- Ensuring conversion tracking was aligned for clean measurement
Kids Clothing Online Store (NZ)
A New Zealand–based kids clothing ecommerce store partnered with AdTonic to expand quickly, boost conversions and strengthen brand presence across both Google and Meta. With tightly managed budgets, our multi-channel approach delivered strong early traction and a foundation for predictable growth.
- 28 online purchases from Google Ads alone
- Over 90% top impression share on branded keywords
- Over 9% conversion rate on branded searches
- ~\$1.5k in new sales generated from a low ad spend
Early traction was driven by a search-only setup focused on high-intent terms in New Zealand, building early momentum while keeping tracking and measurement clean.
- 57 purchases in 14 days
- 7.4x ROAS on remarketing activity
- 33,000+ people reached
A structured Meta setup focused on creative, audience and funnel alignment allowed the brand to win new customers while re-activating existing fans with high-performing remarketing.
Build a SWMS
Build A SWMS partnered with AdTonic at a critical early stage of their business, seeking stronger visibility, improved credibility and a sustainable flow of high-intent traffic. Within a specialised construction documentation niche, we developed an SEO roadmap that lifted rankings quickly — without exceeding a startup-friendly budget.
- 200% increase in ranking visibility
- 148-position jump recorded across key target pages
- 100% increase in on-site meta-tag optimisation
- First-page rankings achieved for priority keywords in under three months
- Technical SEO improvements and on-site optimisation
- Metadata refinement and keyword-driven content structure
- A targeted keyword plan aligned with how real customers search for SWMS templates
- Ongoing optimisation that continues to compound visibility and traffic